FHC in Milan: The One Milano Exhibition

Farzaneh H. Christensen was selected by CBI (Camera Buyer Italia) – one of the most important multi-brand luxury associations in Italy – to attend the prestigious One Milano Exhibition during Milan Fashion Week. Held at the pavilions of Fieramilanocity from September 19th to 22nd, only the best high-end fashion brands were offered to take part. The showcase featured collections from the top 10 luxury fashion brands chosen by CBI.

 

A result of a partnership between CBI and The One Milano, this special exhibition’s purpose was to connect high-end fashion designers with buyers and consumers. The event was full of Italian-made products and materials from all over Europe, which provided a high-end image to the event. As Fur Magazine (2019:1) reported:

 

(…)  from big-name brands with a strong heritage, to excellent small and medium sized companies, the epitome of wealth of the Italian and international production chain, as well as luxury start-ups, contaminated by premium collaborations.